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Dry January 10K 2024 with Ollie Ollerton

Did You Abide Or Imbibe?

Inaugural Alcohol Change UK Dry January 10K was a resounding success...

How was 'Dry January' for you? Did you participate or continue to partake? Did You abide or imbibe? And in particular, did you answer former Special Forces Ollie Ollerton's call to action?

We previewed the inaugural Alcohol Change UK Dry January 10K in runABC here and by any measure the event was a huge success with hundreds of participants facing challenging hills, daunting descents, mud baths for footpaths, and flowing rivers on a 10K trail in the stunning 1,000 acre Pippingford Park in Ashdown Forest, Sussex. In addition to the live event, there was a global virtual run across the USA, Canada, Australia, Saudi Arabia, and throughout Europe.

Powered by 'SAS Who Dares Wins' anchor Ollie Ollerton and his team at BreakPoint, runners swapped bar tabs for run bibs to raise vital awareness and funds for partner charity, Alcohol Change UK. Every year, millions across the world commit to 31 days alcohol-free as part of the Dry January movement and this event, held on Sunday 28 January, symbolised the end of the month that for many marks the start of their new relationship with alcohol.

It wasn’t just running action on the day. A line-up of inspirational post-race talks took place. Life transformation coach, Paul Mort; comedian, Dan O’Reilly, AKA Dapper Laughs, and TV personality, Scott Thomas provided all the tools and inspiration for people to continue their alcohol-free journey into February and beyond. Runners and their supporters were also captivated by charity ambassador, Lauren White, now celebrating over 11 years sober.

Robin Plowman, Community and Challenge Events Manager at Alcohol Change UK, who took part in the run said: “The Dry January 10k was BRILLIANT! It was tough and muddy, but it was so much fun. Being organised by ex-military and in the stunning location of Pippingford Park, it was always going to be a challenge, but achievable. We cannot wait for 2025’s event and continuing our journey to support more friends and families embracing an alcohol-free life.”

Ollie Ollerton added: “We have been blown away by the success of our first ever Dry January 10K and the community we’ve built. The event village was alive with camaraderie and positivity for the year ahead, this really is the start of something special. We set out to build, inspire, and empower our community to make healthy and life-changing decisions and ultimately educate more people on the joys of living alcohol and addiction-free.

“The event wasn’t just about being drink-free or getting fit, simply for the month of January. This is about longevity, teaching our mind and body that we can take control, overcome temptation, and commit to healthy, long-term habits and mindsets.”

Dry January 10K will return to Pippingford Park in 2025 with details soon to be announced. Register your interest here to bag an early-bird entry and play your part in supporting vital fundraising for Alcohol Change UK.

Photo courtesy of Nikki Pettit for Alcohol Change UK Dry January 10K

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