Christmas is a time to take a look at our lives and feel lucky for what we have, it is also the season for giving and so if you are looking for a way to help those less fortunate than yourself before the year ends how about joining in with Alzheimer Research UK's latest appeal and Give It Your Best...

Alzheimer Research UK say: "Your 5K PB is something to be proud of. It shows you what you can achieve and how far you can push yourself. It’s something to celebrate! And this Christmas you can make your best 5K time even more special – you can donate it to dementia research."

The idea is that you can turn your 5K time into a pounds and pence donation to the charity. A 29:37 PB is a £29.37 donation, which will support research that could drive breakthroughs, power new treatments and improve the lives of people living with dementia.

Dementia is the UK’s leading cause of death, and should nothing change 1 in 3 people born today will develop dementia in their lifetime. Right now, there are no survivors of dementia but research is at a tipping point, and scientists are closer than ever before to effective treatments.

And that’s where your best 5K time comes in. You can halve or double your 5K PB when you donate – or you can donate the UK average parkrun time of 29:37. For every £1 donated, 77p powers life-changing research and helps people to understand and take action on dementia.

You can find out more are donate here.

Image: Alzheimers Research UK