Up & Running tote bag

Up & Running in Reading

Top retailer's expansion plan is a boost for South of England running community

In a move that bucks the recent trend of High Street closures, independent retailer Up & Running is opening a new store in Reading. This news is guaranteed to put a spring in the footsteps of Berkshire runners and have them heading in the direction of the new branch on Broad Street.

The opening will give much-needed confidence to Reading town centre and see Up & Running’s total of  physical shops increase to 29 nationwide.  With the creation of 6 new local jobs, the new staff team will be fully trained the Up & Running way, to ensure the best customer service and product knowledge.

“We are very excited to be opening our Reading store and strengthening our presence in the south of England” said Up & Running's George Cunningham.

 “Since reopening our other stores throughout the country on 15 June, Up & Running has gone to great lengths to ensure that all our stores are Covid-19 secure. We have strict guidelines in place to ensure that staff and customers remain safe.  

"Face masks are worn in all our stores at all times, and a free mask is available for any customers who need one. Stores are sanitised regularly, and shoes are disinfected after they have been tried on, ensuring customers are not limited by only being able to try on one pair of shoes. We look forward to welcoming Reading’s runners to Broad Street in November."

Based in the former Cath Kidston store on Broad Street, runners and aspiring runners will be able to buy the latest footwear, clothing and electronics while getting the best advice from the professional staff team. Digital gait analysis will be available free of charge for anyone looking to buy a new pair of running shoes.

Opening during the week beginning 2 November, Up & Running will be carrying out gait analysis assessments so you can find your definitive running shoe. Keep your eye on Up & Running Reading’s social media for details of any opening weekend offers and an update to the opening day.

Whether you are an experienced runner, regularly clocking up the miles or new to running and hoping to reach your first 5k, the Up & Running team will be on hand to help you achieve your goals. You can visit the store at 96 Broad Street, Reading RG1 2AP or shop online at

Image courtesy: Up & Running Reading Facebook page

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