London streets are paved with gold for charity fundraisers
The Virgin Money London Marathon is no stranger to world records on the streets of the capital city but the event itself has just set perhaps the most predictable record of all. The hottest ever London Marathon had a record 40,273 finishers but the world record we can reveal is that big hearted runners raised £63.7 million for charity, the most for any annual single day fundraising event for an astonishing twelfth successive year.
The 2019 Virgin Money London Marathon on Sunday 28 April has already set a world record of its own after 414,168 people have applied for a place through the public ballot – the biggest number of applications for any marathon in the world.
The fundraising record is an increase of more than £2 million on the previous return of £61.5 million from the 2017 event. It brings the overall sum raised for charity since the event was founded in 1981 to more than £955 million, with the staggering prospect of the billion mark being exceeded next year.
The total raised by London Marathon since Virgin became title sponsor in 2010 is now more than £500 million. Virgin Money Giving is the not-for-profit fundraising partner of London Marathon and donations to charity linked to the race through the online service have reached more than £170 million.
Hugh Brasher, Event Director, said: “Every year, the Virgin Money London Marathon inspires thousands to take on the challenge of running the famous 26.2 miles and raise these incredible sums for charity. We salute every runner who has contributed to this amazing world record total of £63.7 million, a truly incredible sum from a one day event”.
Several charities, including Children with Cancer, Teenage Cancer Trust, Macmillan Cancer Support, Mind, Whizz-Kidz, NSPCC and Cancer Research UK raised more than £1 million from this year's race. Emily Roff, Senior Sports Events Manager for Children with Cancer, the top fundraising charity, said: "The 2018 Virgin Money London Marathon was a record-breaking year for Children with Cancer UK. We raised more than £3 million, making this our single biggest fundraising event which generates around 20 per cent of our annual income”.
World record holder Eliud Kipchoge won his third London title and fellow Kenyan star Vivian Cheruiyot took the women's race by storm in April, while Sir Mo Farah announced his arrival as a world class marathon runner with a British record in third place.
Image courtesy Virgin Money London Marathon