The BTR Liverpool Santa Dash pop-up shop has opened in St Johns Shopping Centre – ready for thousands of Santas ahead of the big day. This year’s event is on Sunday 3 December, and marks a significant milestone as the 20th staging of the festive spectacular.

The 5K route starts from Pier Head Liverpool, passing through the Grade I Listed Royal Albert Dock Liverpool estate, winding its way through the city centre, before a grandstand finish line featuring stilt-walking festive characters and ‘real’ snow outside Liverpool Town Hall.

The Lord Mayor Of Liverpool, Councillor Mary Rasmussen, officially opened the pop-up shop and met the team behind the festive spectacular. More than 3,000 dashing Santas have already signed up – and organisers are keen to bypass last year’s figure of 5,500 to mark the special celebratory year.

During her visit, the Lord Mayor Of Liverpool met BTR Race Director Alan Rothwell; Adam Dixon and Oli the mascot from official event charity partner Alder Hey Children’s Charity; and Neil Ashcroft, Director of St Johns Shopping Centre, an event partner. The Lord Mayor enjoyed chatting to the team – and was keen to try on this year’s commemorative Santa Dash medals alongside her very own Mayoral chains.

The shop is located on the lower level of St Johns Shopping Centre near the Matalan bridge and Post Office. Opening times are Monday to Saturday from 9.30am to 5pm, and Sunday between 11am and 4pm. Santas can sign-up in the shop and take everything away with them – run number, Santa suit, medal wristband, and goody bag.

Those who register online also need to collect their Santa suits from the shop. They will receive their run number in the post with a Santa suit collection card – they must bring the card into the shop to exchange for the suit and collect the medal wristband which must be worn on event day.
 
As part of the 20th event celebrations, BTR Liverpool have released a range of fun slogan red and blue Santa Dash T-shirts and hoodies. The T-shirts are made from technical material as favoured by runners. Liverpool-based merchandise experts Wild Thang produced the range. They are available to purchase in-store and online at the BTR Liverpool website.

BTR Liverpool Race Director Alan Rothwell says: “For 20 years, the people of Liverpool and visitors have embraced the fun, warmth, and pure joy of the Liverpool Santa Dash. It really is an event like no other. It just has to be seen first-hand to be believed. The sea of red, blue, and mini Santas is simply incredible. Join us for this special celebratory year – let’s make it one to remember.”

If you'd like to know more, visit the BTR Liverpool Santa Dash entry page. 

Image: BTR Liverpool