Alan Rothwell & Andy Hammerton get set for the 2021 Santa Dash

Santa's Latest Signing

BTR Liverpool has joined forces with Appreciate Group for this year's eagerly anticipated Santa Dash...

Organisers of the world-famous Liverpool Santa Dash recently announced a local gifting company, Appreciate Group, as the event’s headline partner for its 2021 return. The festive spectacular, which is highly regarded as the city’s kick-start to Christmas and thought to be the UK’s biggest festive 5K fun run is planned for Sunday 5 December and will be known as the Appreciate Group Liverpool Santa Dash.

Santas can look forward to dashing round Liverpool city centre with landmarks en-route including Pier Head Liverpool, Museum Of Liverpool, and the Grade I Listed Royal Albert Dock Liverpool, before a grandstand finish outside Liverpool Town Hall.

Due to COVID restrictions and lockdown measures, the 2020 event was unable to go ahead. However the virtual Santa Dash was embraced with enthusiasm, with almost 2,000 Santas taking part across Liverpool and the UK, as well as internationally in Australia, Denmark, Dubai, Germany, Sweden, and the USA.

Liverpool-based Appreciate Group is home to many of the nation’s most loved gifting and reward products including Love2shop,, and Park Christmas Savings.
Andy Hammerton, head of corporate affairs at Appreciate Group, commented: “We are delighted and proud to be supporting this great event in our home city and working with BTR Liverpool. As a company that has been based in the region for more than half a century, we’re passionate about helping to create joy within our community."
BTR Race Director Alan Rothwell added: “We are thrilled to have the nation’s leading gifting company on-board to partner this year’s event. It is a very fitting collaboration, and we welcome Appreciate Group to the Liverpool Santa Dash family.
“A sea of red and blue Santas gathering at Pier Head Liverpool against the backdrop of the city’s iconic waterfront and Three Graces really is a sight to behold. We’re already counting down the days until we can once again experience the festive spectacular of the Liverpool Santa Dash.”
Online entries for the Appreciate Group Liverpool Santa Dash 2021 are open now at the event website

Image: BTR Liverpool

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