There's always great excitement regarding the medal reveal for London's coolest and Britain's largest 10K and the 2024 design is indeed another classic collector's item. Cancer Research UK London Winter Run participants will be rewarded with the chunky medal (pictured above) featuring a transparent snowflake surrounded by glittering sparkles, with an isometric 3D perimeter adding to the icy theme.

Over 20,000 people will receive this beautiful memento after crossing the finish line on Whitehall close to Big Ben on the 25th of February 2024 and you can earn an additional bespoke medal by taking part for the event's headline charity, Cancer Research UK – click here for details of how to become an Exclusive Fundraiser and add to the £5.2 million already donated to help fund life-saving work into the prevention, detection, and treatment of cancer.

Research indicates there are currently an estimated three million people living with cancer in the UK. On average, someone is diagnosed with cancer at least every 90 seconds, and each year around 167,000 people die from cancer in the UK, an average of nearly 460 people every day.

It's time for us all to do what we can to freeze this pernicious, indiscriminate disease in its tracks. So why not have some fun while getting on with the serious business of helping science and medicine to keep advancing toward a cure? And what better way for us runners than by taking part in the Cancer Research UK London Winter Run 10K? To get an idea of what to expect take a look at this short video...

Cancer Research UK London Winter Run is an annual 10K race taking place on closed roads in the heart of the capital. Featuring live music and iconic winter characters, the event is perfect for all abilities. Renowned for its spectacular finish line rewards, the Cancer Research UK London Winter Run constantly surpasses expectations.

Over 13,000 entries for the event have already been snapped up and this edition is set to be one of the biggest yet. With General Entries only available until Thursday 30th November (or once capacity is hit) now is the perfect time to secure your place and claim the exclusive new medal at the finish line.

Previous results and reports are available at runABC South race listing here.

For full details visit the Cancer Research UK London Winter Run here.

Photo courtesy Cancer Research UK London Winter Run