Adam Holland at a stair running event

Adam Holland aims for Lands End - John o'Groats record

Adam Holland is one of Britain's most popular and colourful runners. The Devonian is a man who loves to race and has won more marathons and ultras than anyone else in the UK. He is also the fastest person to run 10 marathons in 10 days.

Now the running phenomenon they call 'Tango' is set for his biggest test when he targets a Guinness world record time for Le Jog, the Land's End to John o'Groats challenge. The current mark is 9 days, 2hours, and 26 minutes set by Andrew Rivett in 2002.

Adam will warm-up for his record attempt by joining a five strong group of ultra runners who will set out from John o'Groats with the aim of arriving in Land;s End 17 days later. Adam will then dust himself down, turn around and head back to Scotland.

The Holland plan is to run 16 x 10k sessions per day with the aim of arriving back at John o'Groats nine days after his departure on 8 April. Adam will be averaging 40-50 minute times for each individual 10k session and is inviting runners across the UK to join him. Adam will be using GPS trackers to record his progress and full details of his route are available at his website.

Aside from the love of an outrageous challenge Adam is making his world record attempt to raise funds and the profile of Kids Run Free, the charity that provides free, fun and sustainable outdoor running opportunities for children, from toddlers to teens.

Adam is an ambassador for Kids Run Free and is passionate about inspiring kids to run and live healthier lives. He is hoping that he will raise between £5,000 and £10,000 to support their work. A key fundraiser is Adam's prize draw.

Every Friday between now and the start of the challenge, he will be posting the chance to win race entries, Polar watches, apparel and a host of other goodies. The list of prizes is increasing each week. Entries are only £1.

The super-enthusiastic Adam 'Tango' Holland is well-known to runners across the UK and familiar to racers from Inverness to Plymouth, and all points between. A great social media presence including a new YouTube Channel plus Adam's magnetic personality have made a big name on the running circuit.

Adam's unconventional approach - he is after all a talented endurance athlete with a 2:24:marathon PB - might have traditional coaches rolling their eyes but the West Country man has an unashamed love of the race day buzz and getting out there at events all over the country.

A family man, Adam Holland will be making considerable personal sacrifices to write his name in the Guinness book of world records. He told runABC: "I'm taking a big chunk of holiday time to complete the 'There And Back' challenge and go for the record. However I'm hoping that the money that is raised plus the publicity is a real boost for Kids Run Free, As a dad myself, I'm committed to helping young people to be fitter and get involved in sports like running."

Adam continued: "I'm sure there will be a testing times over the 3 weeks plus I'll be on the road but the support of the running community and the knowledge that I'm involved in something I'm passionate about will keep me going."

You can find out more about Adam's Guinness World Record attempt and how to enter the prize draw at his website.

Find out more about Kids Run Free at the project website.

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